
Paid or paced cannot achieve Content Marketing’s Endurance.
For digital media, you require content for every effort. Your idea and context takes shape with a supporting content strategy. It form the essence of every communication you drive anywhere.
However, when you make use of content as the core of your marketing tactics (not merely as a medium or an accessory to your marketing) and aim to ‘entrap’ and ‘persuade’ your users with some content means to achieve a certain goal, then you have a marketing technique that you call content marketing.