
Controlling Your Brand With the Right Techniques
A brand’s social presence and growth are a delicate balance to manage. It requires a blend of upholding the hyper-real vision of branded dialogue and a perpetual process of metamorphosis in response to the shifting market and audience trends.
Marketing and Social Media put a very high demand on reputation management, and even more so for social media visibility. According to the latest statistics, 48 percent of American customers only wish to engage with brands, meanwhile 80 percent of businesses feel some level of brand awareness in the online space is mandatory.
Image and reputation monitoring is much more complex than a simple trial-and-error policy. It requires sociologically sound scenarios aimed at defining and constructing brand business personas and user relationships that extend beyond the digital realm.
When strategically implemented, social media branding fosters a strong business identity. Meaningful interaction occurs when the message, product, and consumers’ engagement with the brand are aligned.